A beautiful website nobody finds is a wasted website. Every RED site ships with on-page SEO, local search setup, and increasingly, AI-search optimisation, so you show up whether someone types into Google or asks ChatGPT.
Search engine optimisation gets treated as an afterthought by a lot of web designers: something bolted onto a finished site with a plugin, or quietly skipped altogether. We build it in from the first line of code instead, because a site that ranks nowhere on Google is invisible to the customers who are actively searching for what you offer, right now, ready to buy or book.
You'll hear a lot of noise right now about search engines being "replaced" by AI within a couple of years. That's an exaggeration: Google still handles the overwhelming majority of commercial search traffic, and that isn't changing overnight. What is true is that AI-powered search and chat assistants are growing quickly as a discovery channel, and they work differently to a traditional Google result. They read structured data, clearly written facts, and machine-readable files like llms.txt to decide what to cite and recommend.
The sensible strategy isn't picking one over the other. It's doing both properly. Every site we build is optimised for classic Google SEO and for AI-search visibility at the same time, so you're not caught out however your future customers decide to search.
If you serve customers in a specific area (a restaurant, a salon, a tradesperson, a clinic), local search is usually where the real value is, not generic national rankings. That means a properly optimised Google Business Profile, consistent name/address/phone details across the web, local schema markup so Google understands exactly where you operate, and content that naturally mentions the areas you serve. Get this right and you start showing up in the map pack and "near me" searches, which is exactly where someone ready to book today is looking.
If your business operates entirely online with no fixed location, we shift the emphasis instead: stronger topical content, clearer service pages like this one, and structured data that describes what you do rather than where you are. The SEO setup is tailored to how your customers actually find businesses like yours, not a one-size-fits-all checklist.
We identify the exact phrases your customers use to search for a business like yours, locally and beyond.
Titles, meta descriptions, headers, and content structured around those keywords, without sounding robotic.
Schema markup and an llms.txt file so both search engines and AI assistants understand your business accurately.
We check how your site is indexing and appearing after launch, and flag any quick wins.
"Every site we build includes on-page SEO and local SEO setup as standard. Most clients rank on Google page 1 within 3-6 months."
A large chain can afford to be found through brand recognition and paid ads. An independent restaurant, salon, or solicitor's practice usually can't compete on ad spend, so organic search is often the cheapest, most sustainable way new customers find you. Getting the SEO foundations right at launch, rather than trying to retrofit them onto a site later, is the difference between a website that quietly builds momentum over months and one that never gets discovered at all. If you already have a site and aren't sure where it stands, our free website audit gives you an honest read on your current SEO before you spend a penny.
It's included as standard with every website we build. On-page SEO, keyword research, and local search setup are part of the build, not a separate add-on you have to pay extra for.
Most clients see meaningful ranking improvements within 3-6 months. SEO is a compounding process, not a switch you flip, but the technical foundations are in place from day one so you're not starting from zero.
Yes. We add structured data, an llms.txt file, and clearly written business facts so AI assistants like ChatGPT, Perplexity, and Google's AI Overviews can accurately cite your business, alongside traditional Google SEO.
No recurring fees are required. The on-page and technical SEO is built into your site permanently. Ongoing SEO support (content, backlinks, monitoring) is available if you want it, but it's optional.
Free consultation. No obligation. We'll show you exactly where your SEO stands.
Book Free Consultation →Hi! I'm RED's AI assistant. This is an example of what we can add to YOUR website. How can I help?